SEO and AI visibility for accounting firms
When a business owner needs a new accountant, they search Google or ask an AI assistant who to hire. Surface makes sure your firm is the one they find: we audit how you show up, plan the work that brings in clients, and do it, with every change approved by you.
Win the searches owners make before they hire
People rarely search for your firm's name. They search for the service and the place: a tax preparer near them, bookkeeping for a small business, a CPA for their industry. Each of those searches needs a page on your site that answers it well, a Google Business Profile that backs it up, and listings AI assistants trust. That is what CPA firm marketing comes down to, and it is the work we plan for you each month.
What we do for accounting firms
Service pages that answer the search
A page for each service you want more of, written for the owners who search for it, in your firm's voice and from your real details.
Credentials stated exactly
CPA, Enrolled Agent and other credentials appear only for the people who hold them, as recorded on your fact sheet.
Planned around your seasons
Tax season, extension deadlines and year end planning shape the plan, so the right pages are ready before people start searching.
AI visibility, tracked every month
We ask AI assistants the questions your future clients ask and track whether they name your firm, then work on what they read.
Listings and your Google profile
Your name, address and phone matched everywhere, on the directories AI assistants and Google trust for accounting firms.
Technical fixes
The speed, indexing and structure problems that stop Google from showing the pages you already have.
How the work runs each month is on how Surface works, and what each package includes is on pricing.
Accurate, approved, reversible
- Drafts only state facts from your fact sheet; anything we can't confirm is flagged, never guessed.
- No pricing or fee claims unless your firm allows them, worded the way you allow.
- Anything you would notice waits for your approval, and every change can be undone.
Questions we hear
Do you only work with accounting firms?
Accounting, tax, bookkeeping and advisory firms are where we started and what we know best. We also work with law firms, nonprofits and other professional firms, and every audit researches your business first.
Will you write about tax topics on my behalf?
Only from the facts you give us and in the voice you approve. Our team checks every draft, and nothing goes live without your yes.
We already rank for our name. Why do we need this?
Most new clients don't know your name yet. They search for the service and the town, or ask an AI assistant who to hire. Those are the searches we work on.
See how your firm shows up on Google and in AI answers.
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