SEO and AI visibility for law firms
People who need a lawyer search Google or ask an AI assistant, often at night and in a hurry. Surface helps your firm show up for the cases you want, with every page written from your real details and approved by the attorney before it goes live.
Found for the cases you want
We plan around your practice areas, ranked by the cases you want more of, and the courts and counties where you actually appear. Each practice and case type gets a page that answers what someone in that situation is searching for, in their words.
What we do for law firms
Practice area and case type pages
Pages for the cases you take, in the places you practice, and never for the cases you don't.
Attorney details that match the bar record
Names, bar admissions and admission years stated exactly as recorded, on your site, in structured data and in listings.
AI visibility, tracked every month
We ask AI assistants the questions people ask when they need a lawyer and track whether they name your firm.
Listings and your Google profile
Consistent details on the legal directories and listings that Google and AI assistants rely on.
How the work runs each month is on how Surface works, and what each package includes is on pricing.
Written with lawyer advertising rules in mind
- As the attorney, you are responsible for your advertising, so every word that goes out in your name waits for your approval. That setting can't be relaxed for a law firm.
- "Specialist" and similar words are used only for a certified specialty you have recorded with us.
- Testimonials, case results and prior roles appear only with your written permission and as you recorded them.
Questions we hear
Do you guarantee results or rankings?
No. Nobody can, and a promise like that has no place in legal marketing. We plan the work most likely to help, measure each change, and report plainly.
Who approves what goes on our site?
The attorney. Every page, listing and structured data claim waits for your yes, and every change can be undone.
Can you write about our case results?
Only results you give us permission to publish, worded as you approve, with any disclaimer your state requires.
See how your firm shows up when people search for a lawyer.
Prefer to talk? Book A Demo