How approvals work: nothing goes out in your name without your yes

What waits for you

Anything you'd notice on your website or Google profile waits for your approval: page titles and descriptions as they show in Google, headings, page text, new pages, Google Business Profile posts and directory listings in your name.

Behind-the-scenes work, like structured data that helps Google understand your business or image descriptions for screen readers, goes out after our team's review. You see it in a short weekly update, and you can ask about anything in it.

What you see before you decide

Each approval shows exactly what changes: the old words struck through and the new ones highlighted, how the page would look in Google, and where it can, a picture of the change on your own page. It also says, in plain words, what the change does for your business and which search it helps you show up for.

Your four answers

Approve it. Ask for changes in your own words, and we'll send a new version. Edit the text yourself: your wording is checked against the same rules as ours, then it's yours. Or turn it down, and it won't go live.

We email you when something is ready, remind you if it waits, and never treat silence as a yes.

The keywords you approve

Before we build pages around a search, you approve it on your Keywords page. Turn down anything you don't offer or don't want to be found for. Work on a page waits until you've approved a search for it, then starts on its own.