SEO and GEO: getting found on Google and named by AI
What each one is, why your firm needs both now, and how long they take to work.
Search isn't only Google anymore
People still search Google for a tax preparer or a fractional CFO. More and more of them also ask ChatGPT, Perplexity or Claude, or read the AI Overview at the top of Google's results, and take the names those answers give them.
SEO (search engine optimization) is the work that gets your pages ranked in Google and Bing. GEO (generative engine optimization) is the work that gets your business named inside AI answers. They overlap, but they aren't the same, so we plan them together.
What SEO work looks like
Keyword research to learn what your future clients search; page titles, descriptions and headings that match those searches; technical fixes so Google can read every page; local work on your Google Business Profile; and new pages for services you offer that don't have one yet.
What GEO work looks like
AI assistants answer from sources they trust: directories, review sites, your own pages and structured data. GEO makes your business details the same everywhere those assistants read, gets you listed where they look, and makes your pages easy for them to quote.
We check what assistants say about you every month by asking them the questions your clients ask, so you can see whether you're being named.
How long it takes
Most clients see measurable movement within 3 to 6 months. Significant results usually land in the 6 to 12 month window, depending on competition and where you start. Your portal shows your numbers every day against where you were before we began, so you can watch it happen rather than take our word for it.